Living High over 55
Dynamic Active adult community manages hundreds of activities
In an active adult community of more than 2,100 residents participating in 90+ clubs and interest groups, many events, and plenty of meeting space and sports facilities to reserve, Anthem Ranch Community Association
in Broomfield, Colo., needed a robust—and easy to use—platform to support the dynamic environment.
“Our purpose is to bring our residents together,” said Emily Giuliano, CCMC Communications Coordinator at the resident-controlled community. “Our residents are mostly retired and have a lot of free time, so they are very involved and are active volunteers with the clubs and committees.”
When the residents wanted to update the website last year, they needed something that matched the needs of the myriad community groups and that would allow it to grow as the community changed in the coming years, she said. They had been on two other software platforms before turning to ClubExpress.
Because technology could be a barrier for some of the residents, Emily said, they were concerned about how much training a new software system would entail.
“That’s why we loved ClubExpress,” she said. “It’s very intuitive and it doesn’t matter their level of confidence (in technology), they will be able to figure it out. ClubExpress was also the happy median with a good price and many features; we wanted to move into the 21st Century.”
Since moving to ClubExpress, the residents are happy with the website features and ease of use, she said. In addition to being simple to find the dozens of activities each week, the communications features with ClubExpress have helped encourage more of a community feel.
Since moving to ClubExpress, the residents are happy with the website features and ease of use, she said. In addition to being simple to find the dozens of activities "each week, the communications features with ClubExpress have helped encourage more of a community feel."
For example, the “Residential Highlights,” “Club Highlights,” “Lifestyle Highlights” function like a small-town newspaper with news about community activities, birthdays and anniversaries, celebrations of family events, and more, Emily said.
“That helps residents—whether they’re still working or not—learn about each other and celebrate together,” she said. “They say to each other things like, ‘I didn't know you painted. Can you teach me?’”
Anthem Ranch is lifestyle driven active adult community, Emily said, with dozens of fitness classes, events (such as a recent visit from the local Mayor), and excursions to outdoor concerts, baseball games, and summer pool parties that the grandchildren love.
“There’s something for everyone to attend,” she said. “It ranges from any hobby or interest you can think of to nearly any kind of an event because there's something for everybody.”